Demandbase, the pipeline engine for AI GTM, today launched Mojo, a major push forward in agentic marketing, where agents carry B2B context across campaigns and systems, and turn it into action teams can trust. Mojo understands how each company markets—its audiences, campaign structures, revenue process and which campaigns have already been successful—and carries that information forward, so every decision is smarter than the last.
Mojo defines audiences, develops briefs, and launches and manages campaigns across connected tools including Google Ads, LinkedIn Ads, Meta, Marketo, Salesforce, Slack and more. It gives marketers a new operating model: less time managing the mechanics of a launch and more time on the strategy and creative that drive pipeline.
As campaigns run, Mojo monitors performance, flags problems like broken tracking or audience errors before they affect results, and brings corrective actions back to the marketer for approval. Every campaign adds to what Mojo knows about a company’s audiences, channels and results, so each campaign begins from a clearer understanding than the one before it.
“Marketers have been doing the same manual grind for 20 years: building complex B2B campaigns across a dozen disconnected tools,” said Gabe Rogol, CEO of Demandbase. “That era is over. Mojo is the first expression of a new generation of agentic marketing where agents carry strategy through to execution and keep learning from the results. The marketer sets the direction. Mojo runs the campaign. That’s the future and it’s here.”
“Agentic AI represents a fundamental shift in how software creates value,” said Godard Abel, co-founder and CEO of G2. “We’re moving from software that helps people complete tasks to agents that can take on increasingly complex end-to-end workflows. In go-to-market, this creates an opportunity to shift operational work to agents while keeping strategy, creativity and judgment in human hands. Demandbase’s approach with Mojo reflects this broader shift toward a new operating model for modern marketing teams.”
Marketers are already turning to AI for some of the most time-intensive work in B2B marketing. In a 72-hour sample of activity in Demandbase AI Chat—1,240 questions from 252 users across 176 companies—list building was the most common use case, at nearly 20% of prompts, followed by campaign ROI and attribution at 17%. Marketers also used AI to handle web and content analysis (9%) and intent and keyword activity (9%). In the same sample, users exported results to spreadsheets 284 times.
Those numbers point to a bigger change: marketers aren’t just using AI to answer questions anymore. They’re ready for it to do the work. Mojo closes that loop—building, testing and launching agentic campaigns in hours from a single strategy brief, with human approval at the points that matter.
Mojo is built to:
- Create and execute cross-channel campaigns autonomously: Mojo builds audiences, co-creates strategy and runs campaign workflows—email, social, digital, webinar and field—applying every preset parameter and limit. Marketing teams spend their time on the strategy and creative that make a campaign distinctive, not the mechanics of launching it.
- Get smarter with every campaign: Mojo learns from how each campaign was planned and how it performed—audiences, timing, channel mix, what worked and what didn’t. That knowledge is specific to this company, not generic best practices, and it compounds: every campaign sharpens the next one, with clear reasoning behind every recommendation.
- Integrate with a company’s existing tools and data sources: Mojo connects across today’s modern systems, including Demandbase Data Cloud and any tool or source built on the Model Context Protocol (MCP)—turning those connections into one operating layer instead of a dozen disconnected ones.
- Surface issues before they become problems: Mojo catches broken tracking, attribution inconsistencies and audience errors before they undermine results.
- Keep a person in control: Mojo brings every action to the marketer for approval at the moment judgment matters, and keeps a record of what happened and why.
Mojo starts by tackling integrated campaigns—one of B2B marketing’s most operationally complex jobs—as part of Demandbase’s broader push toward purpose-built AI agents for GTM teams.
See why work’s lighter with Mojo. Explore more at TryMojo.ai.
About Demandbase
Demandbase is the AI GTM leader defining the next era of agentic marketing, helping B2B revenue teams coordinate sales, marketing, and advertising around the accounts most likely to drive pipeline. By connecting buying signals, account intelligence, and go-to-market execution in one platform, Demandbase helps teams prioritize what matters, improve visibility into performance, and move faster across the customer journey. Thousands of businesses use Demandbase to simplify go-to-market execution, reduce wasted spend, and drive measurable revenue outcomes. Learn more at www.demandbase.com.
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