Daxko named one of the most innovative fitness and wellness companies of 2026 by Athletech News
Birmingham, United States – May 27, 2026 / Daxko /
Daxko, the leading software provider for health, fitness, and wellness organizations, has been named to Athletech News’ Most Innovative Fitness and Wellness Companies of 2026 — an annual recognition honoring brands reshaping the future of the fitness and wellness industry. Daxko joins an elite group including Les Mills, WellnessSpace Brands, WHOOP, Tonal, and 60+ other industry leaders.
The recognition highlights Daxko’s role as critical back-end infrastructure for the fitness industry, serving more than 19,000 facilities across 68 countries. Its integrated platform connects membership management, payments, scheduling, communications, and fundraising for YMCAs, recreation centers, boutique studios, and independent health clubs worldwide — supporting 25 million members and processing billions in annual transactions.
“Being named to this list alongside the most innovative brands in our industry is humbling,” said Jeff VanDixhorn, CEO of Daxko. “It validates what our customers have known for years: that the right technology amplifies what operators do best. We’re not just managing transactions and memberships — we’re enabling the human-centered experiences that keep communities engaged and thriving.”
How Daxko is using AI to transform gym and club operations
Over the past year, Daxko accelerated its AI-first strategy, embedding intelligent automation directly into operator workflows. The platform now identifies member churn risk before it happens, automates personalized outreach at scale, and eliminates administrative bottlenecks — freeing staff to focus on what drives retention: relationships, coaching, and community.
Declared in December 2025, this shift represents a multi-year investment in platform architecture, data infrastructure, and security — with AI built natively into the systems operators already use, not layered on as a disconnected add-on.
“AI will become the new operating system for member experience and club operations, and Daxko is building it directly into the platforms our customers trust,” said VanDixhorn.
This philosophy — that technology should eliminate friction, not create it — is central to how Daxko approaches every product decision. By automating backend complexity, operators gain back the time and resources needed to invest in member engagement, program development, and community impact.
Why fitness operators are turning to Daxko Elevate Wellness for GLP-1 and metabolic health programs
In March 2026, Daxko launched Elevate Wellness — a turnkey program enabling fitness operators to offer physician-guided metabolic health services, including GLP-1 weight management, hormone therapy, and peptide treatments, through licensed telemedicine partners. With the obesity drug market projected to reach $100–150 billion globally by 2030, and up to 30 million Americans potentially using GLP-1 medications by that time, Elevate Wellness gives fitness facilities a structured, compliant way to participate — without taking on clinical risk, medical staffing, or regulatory burden.
The program connects licensed telemedicine providers directly with the fitness environment, keeping medical care firmly with clinicians while the club delivers the strength training, coaching, and accountability that makes results last.
“Weight loss is no longer the hardest step. The real challenge is maintaining results through strength, coaching, and community — and fitness organizations are uniquely positioned to provide that,” said VanDixhorn.
Meet Daxko at the Athletech Innovation Summit 2026 in New York City
Daxko will be present at the Athletech Innovation Summit, June 16–17, 2026 in New York City. Chief Sales Officer Nick Thornton will moderate the panel “The GLP-1 Opportunity: How Fitness Is Adapting in Real Time,” exploring how operators are positioning themselves at the intersection of fitness and metabolic health.
About Daxko
Daxko provides management software and integrated payments for health, fitness, and wellness organizations. Serving more than 19,000 facilities across 68 countries, Daxko supports membership management, programs, scheduling, engagement, and financial transactions. By connecting technology, payments, engagement, and ecosystem partners, Daxko helps operators deliver modern wellness experiences while running more effective and resilient businesses.
Media contact: Christa Gorham, Senior Director, Brand and Communications
Contact Information:
Daxko
600 University Park Place, Suite 500
Birmingham, Alabama 35209
United States
Christa Gorham
+1-800-478-6020
https://www.daxko.com
