object studio announces the launch of Bella, a new loyalty product line built for land-based casino properties. A unified ecosystem spanning loyalty mobile apps, on-property kiosks, member portals, and digital signage: Bella represents object studio’s first fully productized platform following more than a decade of building casino industry solutions.
“We’ve spent years behind the scenes in the industry,” said object studio founder, Brandon Peterson: “Bella — Italian for ‘beautiful’ — is the natural evolution of that experience: a cohesive ecosystem designed for operators that want to elevate their guest experience.”
A New Chapter for Casino Loyalty
Bella is a modern foundation built to align numerous digital experiences under a single system:
The product lineup includes:
- Loyalty App: white-labeled mobile applications
- Loyalty Kiosk: On-property kiosks
- Member Portal: Web-based portals
- Digital Signage: Integrated digital signage
As a unified engagement ecosystem built for the operational workflows of casino properties: Bella reduces staff effort, increases engagement across touchpoints, reduces guest usability painpoints, and offers a persistent driver to action.
Bella is engineered for both mid-market and enterprise operations: offering comprehensive configurability and extensibility while also keeping a low barrier of entry for those needing a more basic solution or wanting to start small.
Debuting at the IGA
Bella will make its debut at the Indian Gaming Tradeshow & Convention (IGA) in San Diego on April 1st and 2nd: a fitting occasion for a product developed under the 100% Native-American owned object studio – whose founder is a citizen of the Cherokee Nation.
Casino operators and technology leaders are invited to schedule 1-on-1 demos in advance of the show to lock in limited available slots. However, all are welcome to stop by the Tavolo booth (#1243) where Bella will be on display.
Book a demo or learn more: https://www.bellainteractive.com
About object studio
object studio is a full-service software and technology firm with over a decade of experience creating innovative solutions for the gaming, hospitality, and other industries. Drawing from this foundation, object studio is now launching the Bella product line.
About object studio: https://objectstudio.co/casino
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